A mission statement is a critical component of your agency operations and your agency management. It’s the statement that your agency should always strive to achieve each and every day. It’s quite literally the mission of your agency operations, the purpose driving your work. While your mission statement should be value-centric, it should encapsulate more than just your values.

Your agency’s values are equally important, but they are separate from your mission statement. They are a list of how your agency functions in your daily operations. They define how you do your work, both internally and externally within your agency management strategy and your client management. 

Mission Statement & Values – What Are You Trying to Accomplish? 

It’s important to identify the goal you are trying to accomplish with your mission statement and with the values of your agency operations and agency management. 

If you are writing a value statement then you would list the core aspects that define your agency operations and agency management. These are characteristics that define how you do your work. 

Examples of value statements include:

• We are the agency that stands for change
• We treat each other with respect
• We do the job right the first time
• We’re allowed to mess up but not when it comes to delivering work to our clients

This list could go on and on. Values are the ways in which your agency goes about achieving your mission. They define who you are, how you get work done, and how you interact internally and externally. 

These values are a key ingredient in your mission statement, but your agency’s mission statement is more than just how you work. It’s why you work. It’s a constant reminder of why you’re here. It’s a rallying cry. Whereas your value statements are how you play the game. Your mission statement is your huddle breakdown chant. 

Examples of mission statements include:

• We are here to eradicate diseases in poor communities
• We empower homeless moms so that they can empower their children
• We exist to narrow the gap of technology inequality

These are mission statements because they clearly express the mission of your agency within your agency operations and agency management strategies. 

What to Do With Your Values and Your Mission Statement

Now that you know you have your values and mission statement defined, the next step is to celebrate and champion them throughout your daily agency operations and agency management. They should be baked into every fiber of your agency operations, from your training to your SOPs. Give praise to your team members when they uphold your values and your mission statement internally and externally with your clients. 

What to Do When Your Values and Mission Statement Are Missed 

It’s important to create an accountability culture that encourages speaking up about actions taken that tarnish or fail to live up to your values or mission statement. It’s important to provide feedback when concerns are raised in such an instance, and it’s important to ask for feedback from your team about how to do better next time. 

It’s also important to make known the consequences of not upholding your agency’s values. Some agency management policies within larger companies go so far as to fire an employee if they fail to live up to the governing values and mission statement. They are literally that important. 

Need Help Defining Your Values and Mission Statements? 

We just covered why your values and mission statements are so important. 8 Figure Agency can provide professional guidance and coaching you need to bring them to life in your agency. Contact us today to get started with a free analysis.