The Right Fit: 8FA’s Take on the GWC Model for Marketing Agencies

The GWC model is often associated with the Entrepreneurial Operating System (EOS) , a business management system created by Gino Wickman. GWC stands for “Get it, Want it, Capacity to do it.” 

It’s a framework for marketing agencies to evaluate clients, and team members and ensure successful partnerships. To elevate your agency, it’s important to have team members who are capable of seizing opportunities and driving initiatives forward. When managers define a position with clarity, outlining roles, responsibilities, expectations, and measurable outcomes, the person who assumes that role should be inspired to take immediate leadership.

In this guide, we will explore how to find the right fit, through our take on the GWC model.

The GWC Model optimizes role alignment in marketing agencies, preventing misalignment and fostering team motivation. Emphasizing “Want It” boosts innovation and dedication. The model enhances efficiency by assessing task capacity and reducing bottlenecks. Applied collectively, it ensures team understanding, desire, and capacity for agency goals. In the dynamic marketing landscape, GWC promotes adaptability, contributing to sustained agency success.

For instance, here at 8 Figure Agency, we have been facilitating marketing agencies to Get it, Want it, and realize their Capacity to do it since 2021. Our goal is to enable a thousand agency owners to scale their businesses tenfold while liberating themselves from day-to-day operational tasks. Find out how we can help you leverage the GWC Model for your agency.

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Let’s dive into understanding each of the three pillars of the GWC Model.

‘Get It’ refers to individuals with a clear grasp of their roles, responsibilities, and the skills required. These employees align their efforts with team objectives, promoting role clarity, reducing misunderstandings, and enhancing overall efficiency. This shared understanding also aligns individual efforts with the organization’s mission and vision, fostering collective success.

‘Want It’ signifies individuals with both competence and genuine passion for excellence. Their intrinsic motivation and commitment lead to increased productivity and innovation. Having a team of such individuals fosters a positive, dynamic work environment, promoting collaboration and creativity for enhanced organizational outcomes.

‘ Capacity to Do It ‘ refers to individuals with requisite skills, adaptability, and resourcefulness. Proficient in technical and interpersonal skills, they ensure efficient operations and contribute to organizational competitiveness and innovation in a dynamic environment, emphasizing their importance in organizational success.

The Get It, Want It, Capacity to Do It (GWC) model offers a valuable framework for evaluating potential clients in the marketing agency world. However, 8 Figure Agency focuses on high-growth businesses and takes it a step further by customizing the GWC approach to align with its specific goals and clientele. 8 Figure Agency’s GWC customization prioritizes high-growth potential, ideal client fit, and data-driven insights. This approach aligns with their niche focus on scaling businesses and differentiates them from the broader EOS framework.

8 Figure Agency’s GWC approach differs from EOS in several aspects:

Find out if the 8FA Adaptation is right for your agency.

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Because of 8 Figure Agency’s GWC customization which prioritizes high-growth potential, ideal client fit, and data-driven insights.

The following agencies were able to achieve desirable results:

BLNK Slate Media a creative agency built on the foundation of creating content for social media,  implemented the GWC model to assess team members for specific projects. This helped identify skills gaps and ensure the right personnel were assigned, leading to smoother project execution and higher client satisfaction. Founder Sam Lister has since sold the agency for approximately $1 Million. Watch that interview here:

How Sam Lister Built and Sold his $1,000,000 Agency

Pneuma Media , a digital marketing agency used the GWC model to identify potential clients who lacked internal resources and clear goals. While a lot of these are lucrative contracts, declining projects due to capacity mismatch allowed them to focus on existing high-performing clients, ultimately boosting overall profitability. Owner David Riggs, with an 8 Figure Agency partnership was able to build a $1 Million a year marketing agency in just 10 months. Watch that interview here:

He Built a $1 Million A Year SMMA in Just 10 Months

The GWC model benefits marketing teams by improving client selection, fostering stronger partnerships, and reducing churn. It enhances team efficiency through optimal resource allocation, leading to a skilled and engaged workforce and improved project outcomes. 

The model aids in increased resource allocation, prioritizing projects for maximum success and return on investment. Lastly, GWC encourages a shared understanding, reducing friction and facilitating smoother workflows through improved internal communication.

The GWC model is a powerful tool, but it’s not a one-size-fits-all solution. Adapting the model to your specific agency’s needs, addressing potential challenges, and using it alongside other evaluation methods will maximize its effectiveness and unlock its full potential for your marketing team.

Identifying the right talent for your marketing agency with the GWC model at your core can take your recruitment game to the next level. Let’s explore how to apply this framework to find individuals who truly “Get it, Want it, and Have the Capacity” to excel in your organization.

But first, let’s break it down: 

Optimize hiring with clear job descriptions using industry language. Employ technical assessments and case studies for practical skill evaluation, ensuring alignment with organizational expectations. This focused approach identifies candidates with both skills and practical acumen for success in the specified position.

Enhance hiring with strategic techniques. Use behavioral interviews to uncover genuine interest and enthusiasm. Assess cultural fit through office tours and introductions. Explore passion projects to understand intrinsic motivation. These approaches evaluate both the qualifications and personal aspects of a culturally aligned team.

Bolster the recruitment process by promoting transparency and validation. Provide realistic job previews, openly communicating about workload and challenges. Validate skills through thorough checks, including previous employers and certifications. Integrate work style assessments for insights into candidates’ compatibility with team dynamics, ensuring a holistic evaluation of their suitability.

Let’s dig deeper: 

While not a talent recruitment agency, 8 Figure Agency can help you identify where your organization needs bolstering so that you can take advantage of streamlined operations and management processes. Don’t you want to get out of the feast or famine cycle?

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The GWC model extends beyond recruitment to nurturing and maximizing the potential of your existing marketing agency team. Let’s dive into how to tailor training and development programs to enhance “Get,” “Want,” and “Capacity” within your workforce.

Here’s what you need to know: 

Boost your team’s capabilities with skill-specific workshops, mentorship programs for knowledge-sharing, and industry deep dives for a broader understanding. This multi-pronged approach ensures ongoing skill development, mentorship support, and a comprehensive grasp of industry dynamics, fostering continuous team growth and proficiency.

Elevate team dynamics with team-building activities for collaboration, goal-setting, and recognition programs for aligned objectives and sustained motivation. Empower employees through task delegation and leadership opportunities, fostering ownership and responsibility. These integrated approaches nurture a positive team culture, individual growth, and a collective commitment to organizational success.

Drive continuous improvement in your team through regular performance feedback, coaching, and cross-functional training. Encourage skill-sharing and invest in technical training to stay updated on industry-relevant technologies. This holistic approach creates a dynamic, adaptable team well-equipped for evolving challenges and organizational success.

You can leverage continuous learning for GWC sustainability by fostering a culture of curiosity, experimentation, and improvement. Offer flexible learning options, including online courses and microlearning, accommodating diverse styles and busy schedules. Ensure effectiveness through consistent tracking and metrics, cultivating an adaptable workforce aligned with the GWC model for long-term success.

The GWC model holds immense potential for agencies looking to identify ideal clients and build successful partnerships. Let’s explore how to effectively operationalize this framework.

Here are a few tools that you can use:

Tailor GWC to your agency by defining metrics for each element. Use surveys, interviews, and data analysis for a comprehensive assessment. Ensure team proficiency through consistent training. Establish a clear decision-making process with set thresholds and consider a weighted scoring system. Foster transparency by communicating the GWC-based assessment process to potential clients, building trust. This holistic approach enhances the agency’s ability to select clients aligned with its strengths and objectives.

Also,  our expert team at 8 Figure Agency can help agencies break free from the feast-or-famine cycle by establishing reliable cash flow, enhancing profit margins, and ensuring consistent goal achievement each year. Get it because you Want it. Your agency has the Capacity to hit your MRR milestones. 8 Figure Agency can help you achieve this through improved operational processes and strategic management decisions.

Book A Free 8 Figure Agency Consultation Today!

The GWC model can be a powerful tool in project management for a marketing agency. It can work by enhancing your chances of successful execution and team synergy. Let’s explore the impact of GWC on project success and delve into specific tools and techniques you can leverage.

The GWC model significantly impacts project success by enhancing team alignment, reducing the risk of failure through effective team selection and resource allocation, and improving client satisfaction. Streamlined project execution, facilitated by clear roles, motivated team members, and efficient resource allocation, results in faster achievement of milestones. GWC fosters proactive problem-solving, ingrained in the project culture, driven by individuals who “Get It” and a team motivated by the “Want It” factor, ensuring greater resilience and agility throughout the project lifecycle.

Remember, applying the GWC model isn’t a one-time process. Adapting tools and techniques to your specific project needs and fostering a culture of open communication will unlock the full potential of GWC in your project management endeavors.

Effective GWC implementation in a marketing agency isn’t enough; measuring its impact is required for continuous improvement and maximizing its potential.

Let’s take a closer look at a few KPIs

The effectiveness of the GWC model can be enhanced strategically. Start by identifying trends in collected data, benchmarking KPIs against industry averages, and conducting root cause analysis for shortfalls. You can then refine assessment tools and standard operating procedures based on gaps, and by adjusting the surveys or interview questions. Adaptation comes with investing in targeted training to address capacity and knowledge gaps. You can then optimize team efficiency through role realignment for better alignment with individual strengths. These measures ensure a continuous improvement cycle, fostering an adaptive and high-performing team aligned with the GWC model.

The GWC model’s emphasis on “Get It, Want It, and Capacity to do it” extends beyond internal project management and can significantly impact client relations. Remember, GWC is not a rigid checklist but a powerful tool for establishing meaningful and productive client relationships.

Client-agency relationships can be strengthened through the GWC model by ensuring a shared understanding of goals, transparent communication, and building trust. You should aim to evaluate clients with the “Want It” lens for aligned values and long-term vision to foster collaboration. When you take into consideration the client’s “Capacity to do it,” you’ll be able to create proactive solutions and become trusted advisors. GWC establishes the foundation for long-term relationships based on mutual respect and successful outcomes, enhancing client satisfaction.

Effectively managing client expectations with the GWC model involves strategic approaches. Accurately assess the client’s “Capacity to do it” for realistic scopes and budgets. Foster transparency through GWC-rooted communication, openly discussing project limitations and challenges. Proactively exceed expectations by leveraging expertise based on the client’s “Get It.” Use GWC-derived data and metrics for data-driven insights in client communication, building trust in the agency’s expertise. This holistic approach ensures a transparent, collaborative, and successful client-agency relationship .

The GWC model can be a powerful tool not only for project and client success but also for fostering employee satisfaction within your organization.

Employee retention can be effectively managed through the GWC model, creating a work environment where employees “Get It,” “Want It,” and have the “Capacity to do it.” Aligning roles with strengths and providing support minimizes turnover, reducing costs and maintaining stability. GWC assessments identify strengths and weaknesses for personalized career development, enhancing job satisfaction. In a positive work environment where team members understand their roles, collaborate effectively, and feel valued, a sense of belonging and mutual respect flourish, driving employee satisfaction and loyalty .

Cultivating a positive work environment in a marketing agency,  through the GWC model involves ensuring clear communication and alignment on project goals, roles, and expectations, reducing confusion, and promoting collaboration. You should try to understand employees’ “Want It” and “Capacity to do it” for effective task delegation, fostering a sense of ownership and achievement. Acknowledge successes based on GWC contributions to create a culture of appreciation and recognition, boosting morale. Use GWC as a framework for feedback and development discussions, promoting growth and building trust for greater job satisfaction.

The GWC framework can be a surprising yet powerful catalyst for innovation within your organization. Let’s explore how.

The GWC model fuels team innovation by emphasizing understanding (“Get It”) and soliciting diverse input, fostering creative brainstorming. Individuals with intrinsic motivation (“Want It”) drive a culture actively pursuing innovation, encouraging experimentation and risk-taking. The “Capacity to do it” ensures the team possesses skills and resources for efficient problem-solving and implementation of creative concepts. GWC’s dynamic approach, with continuous evaluation, embraces learnings and adjustments based on feedback, enhancing agility and adaptability. This makes GWC a powerful driver of innovation within the team.

GWC nurtures creative thinking by promoting cross-functional collaboration, breaking down silos, and creating an environment where diverse ideas inspire new creations. It values individual contributions, establishing psychological safety for unconventional ideas and experimentation without fear of failure. GWC celebrates experimentation, encouraging calculated risks and fostering a culture where exploration is welcomed. Additionally, GWC promotes a continuous learning mindset, igniting creativity and fueling the development of innovative ideas within the team.

Remember, GWC is not a rigid formula but a flexible framework that can be adapted to your unique organizational context. GWC is a powerful tool for any marketing agency seeking to elevate its game. By adopting this framework, agencies can optimize their client selection, maximize their resources, nurture an engaged workforce, and ultimately break the mold, push boundaries, and achieve unprecedented yet sustainable results.

Running a marketing agency doesn’t have to be complicated. 8 Figure Agency focuses on systems and processes, fulfillment, operations, management, data and reporting, company, and culture. These are all the foundations to figure out how to align the GWC model to better suit your agency. Don’t delay, leverage our experience from working with over 800+ clients and 3000+ jobs created, to work for you. 

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Business doesn’t have to be complicated. 

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