Talent is everything when running a business. Without talent, there is no product and no business. But sourcing talent is one of the most difficult things a business owner has to do. Simply posting an open job description on different social media sites usually doesn’t grab the traffic necessary to find the right candidate.
This article will tell you some of the best strategies to source great talent that you should implement right away.
Get People Into the Funnel
The first step in sourcing great talent is to get people into the funnel of your job posting. This is a hands-on strategy. Simply posting the job on LinkedIn and waiting is not enough to generate the candidate traffic you need. Your job posting is competing with thousands of others for the attention of those looking.
Direct Outreach With Indirect Asking
One of the best ways to get people into the funnel is through personal contact. Even if you have an active job posting, you should still be contacting prospective candidates who currently work elsewhere (like your competitors) but who would be a good fit for your role.
Directly reaching out to them will grab their attention towards your job posting and your agency. Then ask them if they know anyone who would be a good fit. You are indirectly asking if you think they would be a good fit and giving them the open door to nominate themselves.
If they are happy in their role and not currently looking for a new position, then they are more than willing to name others who could be great. This gives you a larger pool of talent to source from and broadens your network of pseudo headhunters.
Build an Inbound Funnel
The next best strategy for creating pools of talent to source from is by creating an inbound funnel. This is more of a long term strategy that many top agencies are currently implementing. Building an inbound funnel means you are constantly aware of prospective talent and you have a marketing strategy to continue to grab their attention.
A great example of this is a podcast with recently hired talent. As people click in and listen to why that person left their previous job, they start to wonder if they should leave as well and join this new company. Your company.
You want to create a persona for the talent that you are looking for and cater your hiring content to the wanted persona. Create content specifically to attract the persona and character that you are looking for and nurture your relationship with prospective talent.
Build & Maintain a Community
A great long-term strategy that many companies are currently implementing is building a community to hold talent and form a sourcing pool. Some examples of this include slack channels, discord, or telegram to create communication and begin forming connections with prospective talent.
These communities must be maintained with regular content like blog posts for the best tips to serve in the prospective role within your agency. Other communities are centered around courses to train people and therefore nurture your prospective talent before you ever reach out to them directly.
These communities are great places to nurture the relationship and build great talent before the hiring and training process. They serve as long-term talent pools from which you can pull great candidates.
Do You Want Some More?
If you want to learn more amazing strategies to source talent and enhance your business, we are ready and waiting for your call! Schedule your free consultation and start growing your business to and beyond 8 figures today!
