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Growing and scaling your agency can be a struggle when your agency is relatively new. Differentiating from other agencies and gaining your footing as an agency owner can take some time. With the right attitude and business process management strategy, your agency has the potential to make the eight-figure mark.
Here are three ways you can grow your agency to 8 figures.
Form the Right Relationships
When you are looking for partners for your agency, including employees and vendors, look for people who share your goals and values and compliment your weaknesses. Knowing your partners are working towards a common goal can help cultivate trust and build stronger relationships. Since everyone shares in the success, it is easier to keep the focus on growth.
In addition to shared goals, your partners should bring something to the table that you lack. If you struggle with selling, find yourself the best salesperson you can and bring them onboard. If you are great at big-picture strategy, find a partner who excels at agency management to run day-to-day operations. When your agency is well-rounded, you are best positioned to grow at the level needed to achieve eight figures.
Manage Your Mindset
If you want to grow your agency to eight figures, business process management is just as important as high-quality outputs. In order to handle the capacity needed to run a high-earning agency, you must ensure your processes can handle scale. It is essential to have a scale-focused mindset before achieving growth.
Before you acquire big clients that will drive your growth, take a step back to assess the foundation of your processes and shore up any potential issues. Come up with a clear plan for employee management and how workload will be divided as the business grows and provide agency training as much as possible to ensure your team is performing at its best level. Doing so contributes to a more seamless onboarding experience when you do bring on new clients.
Find a Large Flagship Client
It doesn’t take tons of new clients to grow your agency to eight figures. If you land one major client, you can reshape your business overnight. More clients aren’t always better. Having a few really great clients is more beneficial than a portfolio of small, inconsistent clients.
As you begin to grow, focus on finding a few midsize to large clients who understand the value of the services you offer. These clients are more likely to regularly contribute to your business and drive growth and expansion. Moreover, having a few large clients and notable names can make your agency more attractive to potential buyers if you ever become interested in being acquired.
Start Growing Today
Are you ready to position your agency for eight-figure growth but not sure where to start? Our experienced and motivated team is here to guide and support you through your growth journey. Schedule a free consultation with us today, and we’ll show you where to go from here.
